Case Study

Enhancing Tide's role in UK SME banking sector

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TIDE

SEC Newgate advises Tide, the UK’s leading business banking platform, to help increase awareness and recognition of its growing importance to UK SMEs among public policy and media audiences.

Around one in ten UK SMEs choose Tide to support their banking needs. We are helping Tide to become a voice for small business in the UK as well as highlight its position as a successful fintech with a growing international footprint. We support on specific campaigns and issues such its Tide’s ambitious Net Zero Commitments, plans to support female business owners, and corporate news such as fundraisings, new product launches and its expansion in India.

Our team at SEC Newgate has been at our side as we’ve grown to become a leading UK fintech with an expanding international footprint, providing valuable communications and policy counsel to the senior team.

Zarina Banu, Head of PR & Communications, Tide