Case Study

A media outreach campaign that increased sales by 400% for Grace Han

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WHAT DID WE DO

CASE STUDY - INCREASING SALES BY 400% FOR GRACE HAN

Luxury leather goods designer, Grace Han, tasked us with raising awareness of its product offering within UK luxury fashion media.

We planned and managed a media outreach campaign targeting fashion media to reach consumers with a high disposable income with key messages focused around quality, craftsmanship and design.

A reactive, newsjacking e-blast was distributed to fashion and celebrity writers, achieving mass coverage for the designer. At the end of 2020, the Duchess of Cambridge was also spotted with Grace’s Love Letter design generating widespread coverage in the national press.

Within three months of working with Grace Han we achieved coverage reaching over 800m consumers globally. In-depth interviews and standalone storytelling features were secured with HELLO!, Daily Telegraph and MailOnline with the MailOnline article resulting in a 400% increase in sales.