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Case Study

A media outreach campaign that increased sales by 400% for Grace Han

WHAT DID WE DO

CASE STUDY - INCREASING SALES BY 400% FOR GRACE HAN
 
Luxury leather goods designer, Grace Han, tasked us with raising awareness of its product offering within UK luxury fashion media.

We planned and managed a media outreach campaign targeting fashion media to reach consumers with a high disposable income with key messages focused around quality, craftsmanship and design.

A reactive, newsjacking e-blast was distributed to fashion and celebrity writers, achieving mass coverage for the designer. At the end of 2020, the Duchess of Cambridge was also spotted with Grace’s Love Letter design generating widespread coverage in the national press.

Within three months of working with Grace Han we achieved coverage reaching over 800m consumers globally. In-depth interviews and standalone storytelling features were secured with HELLO!, Daily Telegraph and MailOnline with the MailOnline article resulting in a 400% increase in sales.
 

OUR IMPACT FOR GRACE HAN IN NUMBERS

GLOBAL REACH

Coverage reach of over 800m consumers globally

 

INCREASE

400% increase in sales

 

Key contacts

Meet our consumer and campaigns specialists helping Grace Han increase sales by 400%.

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