Case Study

Opening London’s first portal door to a parallel universe with Wish

Related services

We are a truly integrated and insight-led team. We always strive to bring the perfect mix of experience and talent to every project. Below are some of the specialist services we delivered on this project. Whatever the discipline, for us it’s all about delivering positive change for our clients.

What we do

Consumer Campaigns & B2B

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WHAT DID WE DO

To build brand affinity with Wish.com amongst Gen Z and Millennials and drive engagement on the app ahead of the Christmas holidays we launched the World of Wish; a four-day immersive experience featuring six spaces dedicated to best-selling items on the platform including the Sparkle room, The Cozy Room (in association with Klarna), Pet Parents and a Salvador Dali-inspired banquet area.

Each product contained within the spaces had a QR code leading guests (and their followers) straight to the product available to buy on the app. Guests climbed through a portal door in Soho to enter which looked as if something (or someone) had burst through it. We launched on 1st December with an experiential feast for influencers and media.

The SEC Newgate crew were a real pleasure to work with - from concept, to development, planning and execution - they nailed it at every turn. They truly felt like an extension of our team.

Carys Comerford-Green, Director of Global Communications at Wish.com