Case Study

Positioning Unum UK as a leading employee benefits provider

Related services

We are a truly integrated and insight-led team. We always strive to bring the perfect mix of experience and talent to every project. Below are some of the specialist services we delivered on this project. Whatever the discipline, for us it’s all about delivering positive change for our clients.

What we do

Strategy & Corporate Positioning

We work with organisations through their growth cycle, from individuals and start-ups to...

Learn more

Digital, Brand & Creative Strategy

We drive everyday insight by creating and curating the most up-to-date, relevant...

Learn more

Public Affairs & Government Relations

We help businesses and organisations make sense of the political agenda and the forces...

Learn more

Insight, Research & Evaluation

SEC Newgate provide expert issues, opinion, messaging and reputation research amongst...

Learn more

Positioning Unum as a leading employee benefits provider

What did we do

SEC Newgate UK was appointed as Unum UK’s corporate PR agency to create a targeted, multi-channel communications and media programme to position Unum as a leading employee benefits provider.

Since appointment, Unum has been referenced across national and specialist trade publications promoting different areas of its benefits offering. SECN has also helped Unum to conduct a number of research pieces that SEC Newgate has leveraged to enable Unum’s spokespeople to build their profile, including a segment featured live on Sky News.

SEC Newgate have supported us in our ambition to ‘help more people’ across the UK by raising awareness of our products and services through targeted activity. We’ve been featured in national and specialist trade publications and continue to work with SECN to train and educate our spokespeople alongside seeking out further opportunities to build Unum’s profile externally.

Stuart Flint, Senior Manager, Marketing Operations, Unum UK