Putting Italy’s leading real estate developer on the global stage

WHAT DID WE DO

SEC Newgate works with leading Italian regeneration developer COIMA to develop and deliver a communications strategy aimed at building its profile on the international stage, positioning the business as a global leader in sustainable real estate development.

With the aim of raising awareness of COIMA’s industry-leading approach to sustainability and social value through its flagship developments in Milan, we devised and delivered a concerted international media relations campaign, including media tours, features interviews, thought-leadership articles, events and speaking opportunities.

Our campaign leveraged COIMA’s key large-scale urban regeneration projects, including Porta Nuova, Porta Romana and the 2026 Winter Olympic Village, to show how they are leading the transformation of Milan into a more sustainable and liveable city.

We have also worked to raise the profile of COIMA’s major sustainable office developments, including Pirelli 39 and Gioia 20 and 22, helping support lettings to global corporates, as well as supporting newsflow for COIMA’s wider commercial portfolio, including major hotel and leisure assets in Venice.

Our campaign has garnered global cut-through for the profile of COIMA and its senior leadership and built advocates of key editors and commentators with the company now frequently the go-to for editors and leading industry events as an authority on sustainability and social impact.

COIMA is regularly covered by international tier one titles, including Financial Times, Bloomberg, The New York Times, WSJ, Forbes, Monocle, The Times, Spears and LUX, as well as key real estate, investment and sustainability press.

Our work has grown COIMA’s presence on the global stage, helping build its reputation and engage international investors, positioning the business as a leader in ESG-led real estate.