AI biases and Grok launch

One of the ‘easy wins’ of LLMs is their content creation abilities. It’s already transforming social media platforms, and I’ve even spotted an MP or two using AI image generators. The professional services and creative industries are also adopting these tools to improve business efficiencies and, ultimately, to deliver better results for consumers and clients.

A good example would be The Brutalist, which used touches of generative AI to create unique yet realistic-looking architectural designs. Meanwhile, a new paper from researchers at Columbia University examines how marketing slogans are created by LLMs and the unfair biases they produce.

“Women, younger individuals, low-income earners, and those with lower education levels receive more distinct messaging compared to older, higher-income, and highly educated individuals,” the study found. It goes to show that while generative AI is a powerful tool, it should be used with caution. It’s not a magical tech solution to all problems. Much like self-checkout booths in supermarkets, it still requires supervision.

Elsewhere in AI, Grok 3 has been rolled out. The update from xAI is the latest iteration of its chatbot, which integrates with X. Elon Musk claims the LLM is in a “league of its own” as he seeks to compete with DeepSeek, OpenAI, and other generative AI companies.

The chatbot has been trained on xAI’s Colossus supercomputer, which includes 200,000 Nvidia H100 GPUs—an immense amount of processing power. To achieve this, xAI repurposed a factory in Memphis, where the rigs are cooled using a liquid system instead of fans. It’s a substantial industrial undertaking.

As it stands, there’s a great deal of hype around Grok 3, as there is with most Musk products. However, researchers are now getting their hands on the chatbot, and we will soon see if the LLM truly is world-beating.

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