Digital and Insight

We are a team of first-class digital specialists with expertise spanning digital insight, strategy and delivery. We are fully integrated with specialist sector teams from across our company, advising communications and advocacy clients on how to use the latest in innovative technology to stand out from the crowd.
 

Our insight led-approach means we don’t do anything on impulse, we follow the evidence. A typical client project begins with us looking at your competitive landscape: what already works for you? What are your competitors and others outside of your sector doing well? What are the gaps and opportunities for your business? This can involve social network analysis – discovering who is genuinely influential in your space and how to reach them, social listening – examining how you are talked about, and AI-powered language analysis – how you differ from competitors in how you speak about yourselves or others speak about you.

Next we conduct a thorough audit of your owned channels and make recommendations on how you can improve your online footprint. This is usually accompanied by a digital strategy exercise where we help you plan to grow and focus your digital presence in a way that meets your business objectives.

Finally we create compelling content, turning your key messages into high-quality video, websites and social media posts and help you to deliver it to the people who matter to you via organic and microtargeted social media, search advertising and lead generation campaigns.

As artificial intelligence begins to revolutionise the way we work, play and communicate, get in touch to discuss how your business can benefit from our cutting-edge knowledge of how to navigate the years ahead.