Imogen O'Rorke

Associate Director, Communications

https://www.linkedin.com/in/imogenororke-4381851/

imogen.ororke@secnewgate.co.uk

A former journalist, copywriter, marketing content specialist and entrepreneur, Imogen has extensive communications experience spanning 25 years (both B2B and B2C) and hands-on expertise when it comes to launching products and services, having co-founded two businesses (a footwear brand and a digital content business).

With specialisms in renewable energy and climate tech, sustainable fashion and retail, fintech and ed tech, Imogen can help start-ups, growth businesses and organisations to tell their story and get out there through market and product positioning, content generation and communications.

Imogen works closely with clients to understand their needs, purpose and ambitions in order to generate the right narrative and content across a range of channels.

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Imogen’s specialisms

We are a truly integrated team and strive to bring the perfect mix of talent and insight to every project. Below are some of the sectors and services I specialise in.

Strategy & Corporate Positioning

We work with organisations through their growth cycle, from individuals and start-ups to...

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Green & Good (ESG and Impact)

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Fashion & Retail

Retail, home and fashion businesses today face a range of challenges. From ever-evolving...

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Food & Drink/FMCG

Food and beverage companies have faced major challenges in recent years...

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Travel, Tourism & Leisure

Travel, tourism and leisure businesses have suffered even more upheaval than most in...

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Energy networks

From insight services which help our clients understand how consumers use energy through...

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Banking & Payments

Banking has been subject to ongoing regulatory, operational and digital changes and...

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Insurance

Our specialist insurance team lives and breathes insurance...

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Trade & Industry Groups

SEC Newgate has deep experience supporting groups that come together to speak with one...

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FinTech

Fintech has revolutionised the way financial services are being delivered to customers...

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CleanTech

The clean-tech sector has continued to evolve rapidly over the past decade. With a slew of...

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Imogen’s insights

SEC Newgate publishes a twice-weekly e-newsletter, as well as other regular sector-focused news and views. Below you will find the latest articles written by me or insights relating to my sector specialist areas.

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