Paul McCaffrey

Head of Campaigns

https://www.linkedin.com/in/paul-mccaffrey-59555749/

paul.mccaffrey@secnewgate.co.uk

Paul has 23 years’ experience in brand PR, with the last twelve being with SEC Newgate. His work spans big brand campaigns in the UK and EMEA for Coca-Cola, Sony and Heinz. Paul’s current role sees him delivering strategic, high impact campaigns for a range of household names including Hovis, MyFitnessPal and Leonardo Hotels.

Paul has a passion for retail and has worked for a range of retailers including Morrisons, where he launched Market Street to drive the retailer’s focus on vertical integration, HomeSense, which focused on converting coverage to sales and more recently Tesco F&F, which saw Paul delivering an international brand strategy to several key retail markets.

Paul’s passion for international comms sees his role driving senior level international relationships for the agency from heading up the Consumer Group Practice in the PROI network to working with ICCO to share and deliver industry best practice. Paul spends time working with agency partners to share learnings from the UK marketplace and taking back global insights to share with the wider SEC Newgate team.

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Paul’s specialisms

We are a truly integrated team and strive to bring the perfect mix of talent and insight to every project. Below are some of the sectors and services I specialise in.

Consumer Campaigns & B2B

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Consumer Industries

Fashion & Retail

Retail, home and fashion businesses today face a range of challenges. From ever-evolving...

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Food & Drink/FMCG

Food and beverage companies have faced major challenges in recent years...

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Travel, Tourism & Leisure

Travel, tourism and leisure businesses have suffered even more upheaval than most in...

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Paul’s insights

SEC Newgate publishes a twice-weekly e-newsletter, as well as other regular sector-focused news and views. Below you will find the latest articles written by me or insights relating to my sector specialist areas.

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News

Recent work

We always strive to bring the perfect mix of experience and talent to every project. Whatever the discipline, for us it’s all about delivering positive change for our clients.

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