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Do sporting events and the workplace mix?

sports
By James Carnegie
27 August 2024
communication
News

The summer of 2024 has been a whirlwind of major sporting events, from Euro 2024 and the Paris Olympics to Wimbledon, the Tour de France, and the Cricket T20 World Cup. While these events captivate global audiences, their impact on workplace productivity and the broader economy is a topic of debate.

On the positive side, encouraging employees to watch these events together can foster workplace camaraderie and engagement. Research from HR journal Employee Benefits suggests that shared sporting experiences can support team building and enhance motivation, helping colleagues connect beyond their usual teams.

However, whether employers endorse this approach, many employees will likely find a way to watch key matches regardless. A OnePoll survey revealed that 43% of England fans would skip work to watch Euro 2024, suggesting that allowing staff to leave early might help prevent unexpected absences and potentially strengthen workplace bonds.

The impact of sporting events on productivity is complex. A Bloomberg study estimated that global GDP could take a $14.5 billion hit during the first two weeks of the World Cup. Yet, the same study suggested that the happiness derived from watching football might boost productivity by 10% to 12%.

Ultimately, while sporting events can be a distraction, they also offer opportunities for positive workplace dynamics. For instance, large-scale events that occur outside of regular working hours, such as the Super Bowl, can still have a significant effect, with Captivates Office Pulse estimating a $500 million loss in productivity the day after the NFL championship.

In July, actor and comedian James Corden delayed his own play for England penalties. Whether you agree or not, the show must go on – unless it’s penalties, in which case, the show (and presumably work) does not go on.